GroundUP Music

Genre-bending instrumental ensemble Snarky Puppy has formed GroundUP Music.
According to Snarky Puppy bandleader and GroundUP president Michael League, the label is being set up as an oasis for artists in the ever-changing world of independent music. "Our goals are to keep music business away from the music, empower each artist with the tools they need to successfully tour and sell records on the road, and match each group with their ideal listening audience," says League. "GroundUP is outwardly independent of restrictions on genre, style, or geography. The basic ethos of the label is that if it sounds good, people will listen."